SoulGait / calculators
Content production planner
Plan article count, total words and writing budget for a defined period, with editorial workflow and measurement guidance.
The working tool
Build a scenario.
Publishing frequency is only useful when the team can research, review and maintain the content. This planner converts a monthly article cadence into total volume and a writing-only budget. Use it to check workload before committing to a calendar.
Know the inputs
What the calculator measures.
The result is the cost of producing the planned words at the selected rate. It deliberately leaves out editorial strategy, keyword research, subject expertise, fact review, design, CMS entry, translation, promotion and updates. A page that answers a decision well may be shorter than the average word target.
Read the inputs before changing them.
Choose a realistic number of articles per month, average words per article, the planning period and the writing rate per word. Research and approval capacity should be budgeted separately.
| Input | Meaning and practical check |
|---|---|
| Articles per month | Sustainable publishing cadence after allocating time for reviews and updates. |
| Average words per article | Planning average rather than a minimum every page must meet. Different questions warrant different depth. |
| Planning horizon (months) | Period over which the calendar and writing budget are committed. |
| Writing price per word | Direct writing rate in the selected currency. Add research, editorial and specialist review separately if they are not included. |
Transparent method
Formula and worked examples.
The calculation multiplies article count, average word count, months and the writing rate. It does not estimate staff hours, editing, subject review, design, promotion or traffic.
A worked example
At eight articles per month for six months, the plan contains 48 articles. An average of 1,200 words yields 57,600 words. At $0.04 per word, the writing budget is $2,304, or $384 per month. This example excludes strategist and editor time.
Compare three versions of the same decision
Compare a small number of longer guides with a larger monthly article schedule at the same rate. The cost difference follows total words; usefulness still needs editorial review.
| Scenario | Assumptions | Modeled output |
|---|---|---|
| Lean cadence | 4 articles/month · 1,200 words · 6 months · $0.04/word | 24 articles · $1,152 |
| Illustrative case | 8 articles/month · 1,200 words · 6 months · $0.04/word | 48 articles · $2,304 |
| Expanded cadence | 12 articles/month · 1,200 words · 6 months · $0.04/word | 72 articles · $3,456 |
Put it to work
How to use the estimate.
Use the writing budget to plan the publishing cadence and separately assign expert review, editing and updates. More draft words do not remove those costs.
Map user questions
Prioritise service choices, booking objections, trust questions and supporting education before assigning article counts.
Set the workflow
Name the researcher, writer, expert reviewer, editor, publisher and owner responsible for keeping facts current.
Measure outcomes
Review qualified enquiries and assisted actions along with search visibility. Update strong pages before producing more weak ones.
Where the number can mislead
Word count is an input to budgeting, not a ranking factor or quality target. The model treats every article as the same length and rate; complex research, interviews, graphics, localization and maintenance will change cost. Separate content creation from SEO retainers and technical work in your plan.
Straight answers
Frequently asked questions.
Does writing more words guarantee better search rankings?
No. Match the depth to the user question, accuracy and the page purpose. Excess length can make a page less useful.
What if editing is included in the per-word rate?
Then do not add it twice. Record exactly what the rate covers, including revisions and any subject-matter review.
Should service pages be counted as articles?
Only if you intentionally budget them at the same production rate and workflow. Commercial service pages often need different research and conversion work.
How do I plan for updates?
Reserve editorial capacity to revise important pages when offers, interfaces or sourced facts change; do not use the whole schedule for new drafts.
Can I enter an INR rate?
Yes. Select INR and use the price per word in rupees. The calculation does not convert exchange rates; all money inputs should use the same currency.