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Analytics & Attribution
Measurement plans that connect traffic and media spend to calls, forms, bookings, sales and repeat-client value.
ExploreIntelligence
Know what is working—and why.
Measurement architecture for leads, calls, bookings, commerce, practitioner performance and marketing attribution.
What SoulGait offers
Reporting that follows an enquiry to its outcome.
SoulGait connects website, call, booking and campaign data so the team can see which enquiries were received, answered and converted into paid services.
How the services connect
Know which customer journeys produce work.
- DefineDocument events and qualification rules.
- ReconcileMatch analytics with calls, forms and team records.
- ActUse the differences to improve a real customer journey.
A call button tap is different from a connected conversation; an appointment request is different from a completed paid session. We define the events and connect the sources so a business owner can compare marketing activity with what the team actually delivered.
For your business
Dashboards that answer an operating question.
A useful report shows where enquiries came from, whether someone responded, which service was requested and which bookings were completed. We can add consent-aware tracking and checks against the team’s records, then surface the metrics the operator uses to improve response or spend.
A business owner might ask which campaign brought a paid consultation rather than which button attracted the most taps. We connect a source to the delivered form, answered call or confirmed appointment, then reconcile a sample against the team’s records. Where the path cannot be attributed reliably, the report should say so. The result is a small set of metrics that can guide spend, response staffing and service improvements. We design reports around the decisions you make, with access and privacy controls suited to the data.
Scope in practice
A measurement plan is a data contract
For a practitioner site, define a delivered enquiry as a form that reached the team, not merely a click on the submit button. For a booking business, separate requested slots, confirmed appointments, cancellations and completed paid sessions. A psychic network may also need reader hours, connected minutes, refunds and support adjustments.
Write down the event name, source system, owner, reporting interval and reconciliation rule for each measure. Check a sample against email, booking and payment records before making a dashboard the source of truth. Consent and access should be agreed before connecting individual customer data.
A useful first engagement can be an event map, a small implementation, a quality check and a report that prompts an operating decision. Explore analytics and attribution ↗