Structure
Group services, education and operator tools by the task they serve. Give a page its own URL when its content and next step are genuinely distinct.
Methodology
Strategy before screens. Systems before decoration.
Our process moves from category and buyer research to information architecture, conversion design, technical decisions, build, measurement and iterative growth.
01 / Discover
Define the buyer and the operating reality.
We first map the audience, current offer and point of friction. An independent astrologer, a multi-reader hotline and an astrology API provider do not have the same buyer or buying decision. We ask who must trust the service, who fulfils it, how prices are presented and where an enquiry or order is handled.
The useful output is a short decision record: the user task, business goal, constraints, current evidence and unanswered questions. If an assumption about demand, compliance or integrations could change the build, it belongs in the brief before design.
02 / Design and build
Turn the decision into a testable journey.
Interface
Show key information before the call to action: format, price basis, availability, trust signals and limits. Prototype the shortest complete customer path.
Systems
Specify data ownership, integrations and failure cases. A missed call, double booking or declined payment needs a human-readable recovery route.
03 / Release and learn
Make the first release observable.
Before release, verify the live domain, redirects, crawl access, forms, contact routes, core device sizes, keyboard use and payment or booking exceptions that apply. Agree which events represent an actual qualified lead rather than a button press.
After release, review incoming enquiries with the sales or operations owner. Search queries, completed calls and support questions can show where an explanation is missing or a workflow is failing. Prioritize changes against that evidence. The process should be scaled to the project, not sold as a fixed number of workshops.
Start with the project brief worksheet ↗ or discuss a project ↗.